O’Mahony’s Booksellers

peak the socials:

ESTABLISHING O'MAHONY'S IDENTITY

As the Social Media and Marketing Manager at O'Mahony's Booksellers, Ireland’s largest independent bookstore in Limerick, I worked on the creation of a consistent brand identity. Crafting a comprehensive marketing strategy, I played a pivotal role in shaping the bookstore's presence in the vibrant Limerick landscape.

Social Media Brand/ Content

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EFFECTIVE ENGAGEMENT STRATEGIES

Focused on direct audience connection, I crafted and distributed engaging newsletters. These newsletters, designed with exclusive discounts and compelling content, significantly contributed to measurable improvements in engagement metrics.

Newsletters

  • Valentine's Newsletter

  • Christmas Promo Newsletter

  • New Years Newsletter

  • Dec Newsletter

  • Merry Christmas Newsletter

  • April Promotion

Stories

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ENGAGING EVENTS & COLLABORATIONS

In addition to captivating author events, I introduced lively trivia nights, fostering a dynamic and inviting atmosphere at O'Mahony's Booksellers. Collaborating with local influencers, especially those at the nearby university, broadened our outreach, tapping into new markets and expanding our community presence.

Next

Beloit College